This statistic introduces the concept of having a short leash. Generally speaking, you won’t be able to have that second or third chance to appease a potential user and engage them with your website, brand, and offerings. More often than not, they won’t come back.

Many business owners are busy running the operations of their business, and often don’t have the expertise and experience to understand the process involved with building a website that is fit exactly for their requirements.

When it comes to juggling all of these factors, the buying process can get tricky. How do you know you are fulfilling your needs for your online presence, and how do you articulate that to those who can provide those services?

How Much Should
You Invest?

It depends on your goals.
What return are you expecting?
Your investment will be contingent upon that.

It depends on your goals. What return are you expecting? Your investment will be contingent upon that.

One of the first things you do when you buy a house is line up your financing, and figure out your realistic options from there. It’s important because it defines how you proceed.

Websites are no different. You need a realistic sense of your budget. If you can’t afford what you need, you can opt to spread the expense out over time. You either finance it or you develop your website in stages as cash flow allows. You start with the essentials, and build step by step.

Every $1 invested in UX results in a return of $100.

- Forrester