An Analogy: How Much Does A House Cost?

Your House Is the Foundation and Shelter of Your Life. Your Website is the Foundation and Shelter For Your Business.

You could move into your cardboard box of a house with minimal effort, resources, time, and cost.


“92% of business owners believe that having a website is the most effective digital marketing strategy, but only 64% of small businesses have a website.”

On the flip side, if you want a functional house, you need to start by getting clear on your requirements. Where do you want to live, how much space do you need? How many rooms? Do you want to cut the lawn or have all the maintenance handled for you? There’s a bunch of questions you need to answer.

There’s no question whether or not people see the value in having a website, the same way people see the fundamental needs of a house. The real question is how do we build one to fit our needs, requirements, and specifications to help propel us and make our lives easier?

Since we’ve all lived in a house our entire life in one form or another, we understand the general needs required to have an effective set-up there. With websites, it can be an entire different world. We’ve all seen websites of all different types of levels and experiences. We’ve experienced websites with stunning and immersive experiences, as well as others that look like a postcard.