What's A Sales Engine?

How can the creation of a robust sales and marketing process transform your business?

What's a Sales Engine and Why Should You Care?

A sales engine is a process that is used in developing and executing a series of strategies, tactics, campaigns, and assets to attract new prospects, convert quality leads, and increase consumer awareness at every significant touchpoint along the customer journey. Each piece is just as important as the next and must run in conjunction with its counterparts.

Increase audience and consumer awareness

Attract new, Qualified prospects

Convert Long-Lasting leads

Though we have broken it down to three key objectives, the sales engine is about a lot more than just generating new leads. In short, it's about creating a repeatable system that can create higher quality leads, shorten the sales cycle, and produce revenue that’s directly attributable to specific actions.

Hard Selling is no more.

Starting now, and into the foreseeable future, a high level sales engine is based on creating and curating helpful and relevant information that educates and influences your audience to engage with your content and respect you as an authority in your market.


With this in mind, many companies are struggling in making the transition from a sales based model to one of a more customer-centric approach. But that's quite alright. These new sales engine strategies are much different than what used to be regarded as the norm. It can be difficult maneuvering through the different channels and mediums, as it requires an entire marketing strategy - not just sales tactics.  

61%

of marketers say generating traffic and leads is their top challenge.
- hubspot 

Next: What We'll Cover In This Guide


Let's Go