Well, that is true...sort of. Content must have three characteristics if it is truly king. It must be personalized, engaging, and ultimately convert. In this new day of buying, consumers are no longer interested in the quick emotional buying. The truth is “buyers consume around 7 pieces of content before making a purchasing decision and more than 60% make better purchasing decisions based solely on information and recommendations they've acquired via digital content.”
What this means for you and your business is that you don’t have to rely on just a sales team, but you can make your brand known through valuable and informative content throughout the sales funnel. Using segmentation, you will be able to cross-sell and upsell through that same process.
Here is a step-by-step example of a prospect as they move through your sales funnel: