CTA that are clear, short, and to the point and ensure that your copy is in line with the keywords you are currently trying to rank for
Segment landing pages for each topic and traffic source. Keeping data as detailed as possible will give you a better understanding, and save valuable time in the long run.
Make sure you are giving your prospect clear information on the offer, bene fits and what action you would like for them to take next.
Eliminate any navigational bars or elements. They only have two options - put their information on the form, or press back out of the landing page
These forms are adaptive and allows you to request information in 2-3 fields in one online session and will ask separate questions in the next. For example, you may receive a first name and an email the first session and maybe a business role and phone number the next session.
This is very helpful in nurturing campaigns because you can leverage this information to create an adaptive form that allows you to create content tailored specific to the needs based on the information they provided.