We know - it can be daunting.
As shown previously, the ﬁrst objective of the sales engine is to increase customer awareness, not bombard them with coupons, discounts, and self promotional material. Your job is to deliver extremely high value material that instructs and guides them in their current needs rather than using the opportunity to sell them something.
So I know what you are thinking, how in the world am I going to continuously create content that can guide them every step of the way? Well, you aren’t the only one. The majority of marketing teams (if there is one) is relatively small and so a small group of marketers are forced to be jacks-of-all-trades, ultimately limiting their ability to excel in one single task.
Even larger teams with personnel dedicated to certain content have a hard time curating meaningful and valuable content that is prepared to reach the prospect at the right time of their customer value journey. Ultimately, the real issue is not all marketers or businesses truly know their audience.