The first step to taking social media seriously is investing in a single source of social truth. A platform that can allow you to schedule posts, track KPI’s, and understand the social landscape all in one location.
When using LinkedIn, Facebook, Twitter, Youtube, etc. separately, they don't give you enough information to optimize your overall campaign. In actuality, the inability to consolidate, understand and optimize valuable metrics is one of the leading causes for social media marketing abandonment.
The key to “winning” in the social media game is promoting social advocacy for your brands and your products. The easiest way to do so is by using a platform that allows your employees to easily connect their social profiles to the organization tool thus giving them the ability to share your company’s posts. This allows your employees to act as brand ambassadors as well as track their efforts.